Google Analytics Audit Checklist

Google Analytics Audit Checklist

Part of my responsibility to our clients at Search Laboratory is to ensure that their Google Analytics accounts are fully audited and free from nasty bugs which pollute their data-set. ...

Web Analytics - Second Page Filter

Using A Second Page Filter To Improve Your SEO Campaign

How can a second page filter help my website? To maximise the effectiveness of any SEO campaign, it is vital that we choose our main target keywords with return on ...

Bounce Rate in Web Analytics

Using Bounce Rate To Understand Where You’re Going Wrong

Avinash sums up Bounce Rate wonderfully: “I came, I puked, I left”. Bounce rate is available in nearly all analysis tools and despite its simplicity, it is one of the ...

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Setting up Google Analytics

How To Set Up Google Analytics

This is the first post on the site and I can’t see any topic more appropriate than one which shows how to set up Google Analytics. Setting up Analytics on your website is a simple and easy process. However, it can change between users depending on the functionality of your website. Please follow each of [...]

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