Web Design in the UK.
Think before you create: What is this website for!!!
Web Design in the United Kingdom is a highly pressurised market. Professional web design, a skill that at one stage was beyond even the most committed, enthusiastic amateur, is fast becoming an obsolete profession. Improved programming, user friendly software, free online templates, and the first generation brought up with the internet as a background to their entire lives reaching maturity, web design is no longer the prerogative of a select few.
Creating a website of your own, at least once, is a challenge many people have taken on. Knowledge of what a website can and cannot do, how it works, it’s terminology (such as where the ‘crease’ is, where the ‘side nav’ lives, what the footer is) is fast becoming common parlance. Design of details about where a picture should be positioned, and the back ground colours is giving way to the effectiveness of a video, a contact box, e-mail links. The discussion about a successful website now includes ethical use of pop-ups, backlinks and keyword density.
However, any discussion about the internet today is more often than not dominated about it’s overall disappointment. Creating and publishing a website that is either similar to another website, or is weak in what it is trying to say does not add to the potential range and depth of choice and subject matter that this technology can afford. Grabbing attention is no longer about finesse, but simply who can shout loudest.
We are constantly bombarded with online-advertising to such an extent that we talk of people becoming banner-blind, where we no longer see or hear adverts directed at us – directed as we know because we have been looking for and are interested in products that are now being shown to us – and to even these promotions we have become blind.
When we seek products, outside of ‘market-place’ sites such as e-bay, or superstore sites like Tesco’s on line, we find hundreds of sites almost identical in presentation offering almost identical products for almost identical prices. So much for choice.
We no longer talking about ‘surfing’ the net – surfing meant skimming fast over the surface of a wide range of subjects, skipping from point of interest to point of interest before discovering a particular website that sparkles at you. This is not the experience of any web user today, who painstakingly tries and re-tries a series of keywords to search in the vain hope that they find what it is they are looking for without having to wade through a number of persistently unhelpful sites, jump through pop-ups and pop-unders, spam and demands for your e-mail, avoiding downloading virus or unwanted programmes, before they get there.
This website urges anyone considering creating and designing a website to stop and ask that question: What is this website for? – the clearer your answer, the more likely it is that you will be contributing to the world wide web – if your answer is unclear then it is likely that you are adding to the mass of sites strangling the life out of this beautiful technology.